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mint swim South Beach social media & event marketing  

b) Venue Procurement

mint swim South Beach weekend 

Draya Michele & mint swim  

Sponsor accommodations

mint swim South Beach

branding

 

ʉۢ Feautred host and swimwear line

 

 â€¢ Social media and online promotion  

               

ʉۢ Miami & Los Angeles radio promotion

 

ʉۢ Miami point of purchase promotion

Marketing promotion

 

 

a) Social media - 70%

 

 

 

 

 

b) Publicity - 10%

 

 

 

 

 

 

c) Radio 10%

 

 

 

 

 

 

d) Broadcast Television 10%

 

 

 

 

 

 

 

 

 

Event production

 

 

a) Coordination

 

 

 

 

 

 

 

 

Guest accommodations

 

a) Hotels (special attendee rate)

 

 

 

 

 

 

b) Airport Transportation

 

 

 

 

 

 

 

c) Air & water activities

 

 

 

 

  • Wix Facebook page
  • Instagram App Icon
  • Wix Twitter page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

b) Venue Procurement

Event sponsorship

 
BENEFITS at a GLANCE
 
Mint swim South beach weekend 2016 offers three levels of sponsorship including Presenting sponsor, Platinum sponsor and Gold sponsor. Each tier offers the sponsor access to a social media platform of over 4 million followers with the presenting sponsor also recieving online, radio, point of purchase and public relations exposure. Please view our attendee demographics below for a closer look at who your brand will reach. We are able to customize all of our sponsorships to best meet your brands marketing objectives and budget.
 
As the presenting sponsor of the weekend you will receive the following benefits. During our seven week social media campaign you will be prominently featured to over four million followers in over fifty Instagram, Facebook and Twitter posts with a link to your page in the body of the text. Social media platforms of Draya Michele, Mint swim and celebrity supporters will be utilized throughout our seven week promotion. Draya's circle of friends and supporters includes some of the most infuential personalities in pop culture including star athletes, models and entertainers. As with past weekends we anticipate her network organically supporting her efforts and reposting all of her social media content in addition to attending her inaugural Mint swim weekend. Your social media marketing could potentially reach 10 million + viewers in one month. Draya's show Basketball wives of L.A. premiers Sunday July 12th and routinely receives 3 million + viewers per episode. Your brand will be associated with a media personality who is currently on TV, featured in major magazines and will be embarking on the planning of a wedding that is sure to be star studded with celebrities.
 
As the presenting sponsor of the weekend you will start by dinning with Draya and her friends. This dinner is an intimate invite only gathering reserved for sponsors only. Your brand will be prominently displayed at both red carpet events (welcome reception and swimsuit showcase), on TV monitors in all venues, on both step and repeat banners, on our mobile billboard and included in all TV, print and online media coverage. You will be featured in our sponsors VIP suite aboard the yacht cruise where VIP attendees experience your product exclusively for the first hour. You will recieve ten VIP tickets to all events and be included in our radio and publicity campaign to Miami and Los Angeles media outlets. In addition you will recieve hotel accommodations and airport ground transportation for a VIP party of four as part of your sponsorship.
 
 
  • 4 million + social media platform

  • 3 million + tv viewership per episode 

  • Dinner with media personality & friends

  • Social media marketing and promotion campaign

  • Miami market  radio, publicity and p.o.p. campaign

  • Los Angeles radio and publicity campaign 

  • On site branding exposure

  • Hotel accommodations and airport transportation

Draya Michele's media platform

  • Wix Facebook page
  • Instagram App Icon
  • Wix Twitter page

3M                   30K                   4M                  693K

Attendee demographics*

Age  
 
  • 21 - 24 - 23% 

  • 25 - 34 - 55%

  • 35 - 44 - 12%

  • 45 - 54 - 10%

Marital Status  
 
  • Married - 35% 

  • Single - 65% 

Gender  
 
  • Female - 68% 

  • Male - 32% 

*Based on VH1 Basketball wives of L.A. and @sodraya instagram analytics

Household Income  
 
  • Average -$65k - $85K 

  • 50% of attendees have income higher than $75,000

  • 20% of attendees have houshold income higher than $100,000

Presenting sponsor  $15,000 (value: $50k)
 
As the presenting sponsor of the weekend you will receive the following benefits during our seven week campaign in which you will be prominently featured to over four million followers in over seventy-five Instagram, Facebook and Twitter posts. Other highlights include:
 
 
  • Naming rights as the Presenting Sponsor in all online, social media, radio and print campaigns

  • Naming rights as the Presenting Sponsor of all events including the welcome reception, after party, swimwear showcase and yacht cruise. View full itinerary here 

  • Logo prominently displayed on all onsite event materials including step and repeat banner, tv monitors, mobile billboards and collateral materials.

  • Naming rights of the weekends 'VIP suite' aboard the yacht cruise where attendees exclusively experience your product or service for the first hour.

  • Naming rights as Presenting sponsor of our VIP attendees 'Mint swim' hotel suites. Your products will be waiting for our VIP guests upon entry into their hotel suite

  • Your company will be prominently represented during all Miami and Los Angeles radio interviews and promotion. 

  • (10) Ten VIP tickets to all weekend events including the welcome reception, after party, swimwear showcase and yacht cruise.

  • (2) Two VIP 'Mint swim' hotel suites w/ airport ground transportation

  • (4) Four tickets to Draya Michele's Private invite only dinner party (Sponsors only)

Platinum sponsor  $10,000 (Value: $25K)
 
As the platinum sponsor of the weekend you will receive the following benefits during our seven week campaign in which you will be featured to over four million followers in over fifty Instagram, Facebook and Twitter posts. Other highlights include:
 
 
  • Inclusion as a sponsor in online, social media, and print campaigns

  • Inclusion as a sponsor of all events including the welcome reception, after party, swimwear showcase and yacht cruise. View full itinerary here 

  • Logo displayed on all onsite event materials including step and repeat banner, tv monitors, mobile billboards and collateral materials.

  • Inclusion in the the weekends 'VIP suite' aboard the yacht cruise where attendees experience your product or service.

  • Inclusion as a sponsor of our VIP attendees 'Mint swim' hotel suites. Your products will be waiting for our VIP guests upon entry into their hotel suite

  • Your company will be represented during all Miami radio promotion. 

  • (5) Five VIP tickets to all weekend events including the welcome reception, after party, swimwear showcase and yacht cruise.

  • (1) One VIP 'Mint swim' hotel suite w/ airport ground transportation

  • (3) Three tickets to Draya Michele's Private invite only dinner party (Sponsors only)

Gold sponsor  $5,000 (Value: $15K)
 
As the gold sponsor of the weekend you will receive the following benefits during our seven week campaign in which you will be prominently to over four million followers in over thirty-five Instagram, Facebook and Twitter posts. Other highlights include:
 

 

  • Inclusion as a sponsor in social media,  and print campaigns

  • Inclusion as a sponsor of all events including the welcome reception, swimwear showcase and yacht cruise. View full itinerary here 

  • Logo displayed on onsite event materials including step and repeat banner, tv monitors and collateral materials.

  • Inclusion in the weekends 'VIP suite' aboardthe yacht druise where attendees experience your product or service.

  • (2) Two VIP tickets to all weekend events including the welcome reception, after party, swimwear showcase and yacht cruise.

  • (2) Two ticket to Draya Michele's Private invite only dinner party (Sponsors only)

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